Twelve verticals.
Channel mix per category.
Same 12 services. Different channel mix per industry — because what works for DTC doesn't work for B2B SaaS, and what works for FinTech is closer to HealthTech than DTC. We start with what wins in your category.
DTC & Consumer Brands
Paid Social → Email → SEO → CRO → Influencer
eCommerce & Marketplaces
SEO → Shopping → Paid Social → Email → CRO
B2B SaaS
AEO → Programmatic SEO → LinkedIn → Lifecycle
B2B & Industrial
SEO → LinkedIn → ABM → HubSpot/SF → Demo CRO
FinTech & Financial Services
Compliance content + AEO → Search → LinkedIn → MTA
HealthTech & Healthcare
Evidence content + AEO → SEO → HIPAA-aware paid
EdTech & Education
TikTok + Instagram → Paid Social → Lifecycle
Real Estate & PropTech
Local SEO → LSA → Geo-fenced paid → SMS
Travel & Hospitality
Paid Social → SEO → Email → Influencer → Mobile CRO
Local & Service Businesses
Local SEO → GBP → LSA → Reputation → Geo-paid
Professional Services
SEO + Local → Content → LinkedIn → Newsletter
Manufacturing & Industrial
Long-cycle SEO → LinkedIn → ABM → HubSpot/SF
Same 12 services. Different sequencing per vertical.
DTC, eCom, Travel, EdTech
Paid social + lifecycle email lead — both produce signal in days. SEO + AEO compound underneath. CRO closes the loop on mobile.
SaaS, B2B Industrial, FinTech
AEO + programmatic SEO + LinkedIn lead — buyers self-educate inside AI assistants and on LinkedIn before booking demos. Lifecycle automation handles the 3–9 month nurture.
HealthTech, Healthcare, FinTech
Compliance-aware content + AEO lead. Schema and citable structure win — generic ads underperform vs evidence-led organic. Server-side, HIPAA-aware tooling on every paid campaign.
Real Estate, Local, Professional
Local SEO + Google Business Profile + LSA + reputation lead. Geo-fenced paid + SMS for proximity-driven categories. Reviews and citations are the ranking moat.
Six common vertical questions.
Why does channel mix change by industry? +
Acquisition economics differ. DTC has fast-feedback paid social + lifecycle email leverage. B2B SaaS has long sales cycles where AEO + LinkedIn dominate. FinTech adds compliance content; HealthTech adds evidence-based content + HIPAA-aware tooling. Same 12 services — different sequencing and weighting.
How do you decide where to start? +
We start with what wins fastest in your category. DTC: paid social audit + email lifecycle. SaaS: AEO + programmatic SEO. FinTech: compliance content + MTA. HealthTech: evidence content + AEO. Real estate: local SEO + LSA. We document the channel mix in the first-week strategy doc.
What if my vertical isn't in the 12? +
We've worked across 30+ verticals. The 12 listed are our depth-pages — they're where ~85% of our retainers concentrate. If your category isn't listed (or is a hybrid like B2B2C marketplaces, climate tech, agri-tech), send a brief and we'll come back with a tailored channel-mix recommendation inside 24 working hours.
Are vertical-specific case studies available? +
Yes — every vertical page links to anonymised case studies in that category. The metrics + methodology are real; brand names + identifying details are stripped under NDA. Reference contacts on request after counter-NDA.
Do industry retainers cost more? +
Regulated verticals (FinTech, HealthTech) start at $7,999/mo because compliance review adds non-negotiable work to every campaign. Asset-class verticals (Manufacturing, Real Estate) typically run $4,999/mo. Consumer + SaaS verticals at $5,999/mo standard. See pricing on each vertical page.
Can you handle multi-vertical brands? +
Yes. Marketplaces, holding companies, and conglomerates often span verticals (e.g., DTC + eCom + B2B). We staff a single pod with the multi-vertical mix, share attribution across business units, and report per-unit P&L impact. Standard at the Full Pod tier ($14,999/mo).
Don't see your category?
We've worked across 30+ verticals. The 12 here are our depth-pages — but if your category isn't listed, send a brief and we'll come back with a tailored channel-mix recommendation.