Organic social. Content engine.
Founder-led on LinkedIn for B2B. Creator-led on TikTok for DTC. Community-led on Instagram for lifestyle. The platform fits the brand — not the other way around.
Brand marks © their respective owners
Organic social marketing, defined for the founder-led era.
The discipline.
Social media marketing is the discipline of building brand presence, audience engagement, and demand generation through organic (unpaid) content on social networks — Instagram, TikTok, LinkedIn, YouTube Shorts, Twitter / X, Threads, Pinterest, Facebook, Snapchat. Distinct from paid social advertising (which buys reach), organic social earns reach through content quality, community engagement, founder/creator authority, and platform-native production. The two channels are complementary — paid amplifies what organic validates, organic builds the brand surface that paid converts against.
What changed.
Founder-led B2B content on LinkedIn became the highest-leverage organic surface for B2B SaaS, FinTech, and professional services — 20–40% of total inbound for $5–25M ARR brands when run consistently for 6+ months. TikTok matured into the primary discovery surface for under-35 consumer (DTC, EdTech, lifestyle, food) — outranking Instagram for net-new audience growth in most consumer categories. LinkedIn ghostwriting became a productised category. Generic brand-account content (logo + product shots + corporate voice) underperforms 3–5× against personality-driven creator-style content even from the same brand.
What we ship.
Single-Platform Lite ($1,199/mo — 1 platform, 4–8 posts/week, community management), Multi-Platform ($2,499/mo — 2–3 platforms, weekly creative + UGC programme), Founder-Led Premium ($4,499/mo — LinkedIn or X founder ghostwriting 5×/week + thought-leadership pipeline), all with community management (DM + comment reply within 4 working hours, brand voice document discipline), UGC sourcing programmes (pairs with paid social for whitelisting amplification), social listening (brand mentions, share of voice, competitor benchmark via Brandwatch), and cross-channel measurement (organic-to-revenue attribution via UTM + DM-to-CRM tracking + branded-search lift).
Seven productised organic social sub-services. Mix by your audience.
Founder-led LinkedIn / X ghostwriting
5×/week ghostwritten content for the named founder, advisor, or executive. Weekly interview, draft, edit, you approve before publish. Highest-leverage B2B service — 20–40% of inbound for $5–25M ARR brands when run consistently 6+ months.
TikTok organic + Spark Ads
Trend monitoring, format-specific production (lesson-clip, behind-scenes, founder-talking-head, UGC-style), creator pairing, Spark Ads to amplify organic winners as paid. Strong for under-35 consumer + EdTech + lifestyle DTC; weak for high-ACV B2B.
Instagram organic
Reels-first creative mix, carousel + static, Stories cadence, IG Shopping integration, creator partnerships, community DM management. Default for visual-first DTC + consumer brands; pairs naturally with TikTok for cross-platform reach.
YouTube Shorts + long-form
Vertical Shorts (60-second hook-first format) + long-form education + product demos. Strongest organic compounding surface — YouTube content has the longest half-life of any platform (continues to drive views years after publish).
Community management
DM replies + comment moderation + UGC reposts + community-question handling within 4 working hours during your time zone. Brand voice document discipline. Often the highest-impact-per-hour social work — direct conversations convert at materially higher rates than passive impressions.
UGC sourcing + creator partnerships
Vetted creator pool (Modash + HypeAuditor verification, 75%+ real-audience floor), category-fit shortlisting, briefing + content review, whitelisting for paid amplification. Pairs with /services/influencer-marketing/ for full creator-economy scope.
Social listening + analytics
Brandwatch + Sprout Social + native platform analytics. Brand-mention monitoring, share-of-voice vs category leaders, sentiment tracking, competitor content audit, organic-to-revenue measurement via UTM + DM tracking + branded-search lift.
Brands ready to invest in owned audience as a long-term moat.
DTC + lifestyle
Instagram + TikTok-led. Community management. UGC programmes. Trend-aware production.
B2B SaaS + service
LinkedIn-led. Founder ghost-writing + employee advocacy. Thought-leadership pipeline.
Local + service
Instagram + Facebook geo-content. Reviews + reputation woven in.
Education + media
YouTube Shorts + TikTok. Multi-format repurposing pipelines.
Strategy → calendar → community. Owned forever.
Audit + strategy
Channel audit, content pillars, voice + tone document, platform fit analysis.
Calendar + production setup
First quarter content calendar. Production workflow live (us, you, hybrid).
Launch + community
First posts live. Community management protocol. DM-to-CRM workflow if applicable.
Daily community + weekly content
4–8 posts/wk per platform. Daily DMs + comments. Monthly trend review.
What ships when you choose us.
Content production
Per-platform native: Instagram, TikTok, LinkedIn, YouTube Shorts.
Community management
DMs, comments, replies. Daily. Tone calibrated.
Founder-led ghostwriting
LinkedIn founder content for B2B. Strategic voice, you remain the author.
UGC programmes
Sourcing + briefing + amplification. Pairs with paid social.
Social listening
Brand mentions, share of voice, competitor benchmark.
Reporting
Reach + engagement + saved + share + DM-to-conversion. Monthly Loom.
Single-platform or premium founder-led.
1 platform, 4–8 posts/wk, community management.
- 1 platform
- 4–8 posts/wk
- Community DM + comments
- Monthly report
2–3 platforms, weekly creative production, community + UGC programme.
- 2–3 platforms
- Weekly creative production
- UGC programme
- Community management
LinkedIn or X founder content, ghostwritten + edited, 5×/wk + thought-leadership pipeline.
- Founder ghostwriting (5×/wk)
- Thought-leadership pipeline
- Strategic voice work
- Engagement-pod facilitation
Common questions.
Do you guarantee follower growth? +
No serious agency does. We guarantee process: posting cadence, community quality, content fit. Follower growth is a lagging indicator of real engagement.
Can you ghostwrite founder LinkedIn content? +
Yes — and it's our highest-leverage B2B service. We interview, draft, edit, you approve.
How much creative do you produce per month? +
Lite: ~16 native posts/mo. Multi-Platform: ~32–48. Premium: ~20 founder posts + repurposing + carousels + videos.
Do you handle TikTok specifically? +
Yes. Trend monitoring, format-specific production, creator pairing. We'll tell you honestly if your brand isn't TikTok-fit.
Can you measure organic to revenue? +
Last-touch UTM + DM-to-CRM tracking + branded search lift. Organic social drives non-trackable demand at scale — we triangulate, don't over-claim.
Do you do replies / DMs daily? +
Yes — within 4 working hours during your time zone. Brand voice document keeps replies on-tone.
How much does social media management cost? +
Three retainer tiers in USD: Single-Platform Lite $1,199/mo (1 platform, 4–8 posts/wk + community management), Multi-Platform $2,499/mo (2–3 platforms, weekly creative + UGC programme), Founder-Led Premium $4,499/mo (LinkedIn or X founder ghostwriting, 5×/wk + thought-leadership pipeline). No long-term lock-in.
How long until organic social compounds? +
Engagement metrics shift in 4–6 weeks. Audience growth compounds 90–180 days. Founder-led B2B content typically shows pipeline lift 60–120 days as repeated touches drive branded search + DM-to-CRM. We triangulate, never over-claim.
Show us your channels.
Send your social handles. We'll reply with a 7-day audit — what's working, what's leaking time, and a 90-day content engine your brand actually has time to run.