Senior paid social buyer.

Both — at the senior tier. Creative direction + briefing + production oversight is part of every Senior ($5,499–$7,199/mo) and Principal ($7,999–$10,499/mo) tier engagement. Mid-Level ($2,999–$4,199/mo) buyers focus on media buying and rely on your in-house creative team or our paired creative production. On Multi-Channel ($5,999/mo) and Full Pod ($14,999/mo) retainers, creative production runs through our in-house static + motion + UGC team. Most paid social engagements ship 15–25 fresh creative variants per month at scale.

Yes — every senior buyer on our Hire-a-Team bench has run TikTok Ads on a real production budget (typically $50k+/month at some point in their career). TikTok is creative-led, not bid-led — so the buyer's creative-direction skill matters more than bid-strategy savvy. Spark Ads, lookalike audiences from organic engagement, creator whitelisting, and category-specific dayparting are all standard. We will tell you honestly if your brand is not TikTok-fit (most B2B above $10k ACV is not).

Yes — separate specialist sub-track for B2B-led LinkedIn programmes, paired with our SaaS / B2B / FinTech / Manufacturing vertical expertise. LinkedIn Ads is the highest-CAC-but-highest-LTV channel for B2B SaaS above $1,000 ACV; below that ACV, retarget-only on LinkedIn typically outperforms broad-net. LinkedIn buyers ship Sales Navigator integration, Conversion API, account-list (ABM) targeting, and document/lead-gen-form ad formats. Standard at Senior and Principal tiers.

Yes — minimum 4 working hours of overlap with your local business day, guaranteed. Senior buyers span US Eastern, US Pacific, UK/EU, IST, SGT, AEDT. Most clients pair with whoever overlaps your peak iteration hours (typically the morning when you review yesterday's creative performance). Real-time Slack response inside the overlap window; async Loom updates outside it. For 24-hour creative rotation cadence on high-spend accounts, we sometimes pair two buyers across complementary time zones.

No — every move documented in writing, no suspicious patterns, no creative review-baiting, no policy-edge testing. Clean account hygiene is an explicit hiring filter at the senior tier — buyers with a history of account issues (Meta restrictions, TikTok suspensions, Google policy strikes) do not make our bench. We document every change in the account history log + your shared Notion workspace, so you have a paper trail if any platform raises a question. Account-restoration support included if pre-existing issues surface.

72-hour replacement during the first 14-day fit window if the match is not working — either side can call it, no further obligation, pro-rata refund for unused days. After day 14, replacement runs through standard 30-day notice with full handover documentation (account audit trail, creative library, audience structures, bidding strategy notes, custom audience exports). Replacement is rare in practice — under 8% of monthly engagements ever trigger it because we match by sector + creative aesthetic + working style up front, not just channel skill.