Content. Built for the AI era.
Long-form that ranks in Google AND gets cited inside ChatGPT, Perplexity, Gemini. TL;DRs, structured Q&A, citable stats. AI-augmented production — never AI-replaced.
Brand marks © their respective owners
Content marketing, defined for the AI quotability era.
The discipline.
Content marketing is the discipline of producing, structuring, and distributing content (long-form essays, comparison pages, video, podcast, original research, infographics, newsletters, microcontent) to attract, educate, and convert a target audience. In 2026, content marketing has bifurcated into two parallel surfaces: traditional Google + Bing search (where rankings on commercial-intent queries drive traffic and conversions) and AI engine citation (where ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews quote sources directly to answer user questions, often without sending a click).
What changed.
AI engines preferentially cite content structured for direct quotation — TL;DR opening blocks, structured Q&A subheads, citable original stats with primary sources, author-attributed bylines with credentials in Person schema. Generic AI-generated content (no human editorial layer, no original data, no structure) increasingly tanks AEO performance because Google's helpful-content classifier and AI engines' source-selection algorithms both detect and downrank it. The leverage moved from "produce more content" to "produce content that gets cited."
What we ship.
AEO-optimised long-form (every piece structured for both Google ranking + AI quotability — TL;DR, Q&A, citable stats, schema), programmatic SEO where it makes sense (comparison pages, integration pages, location combinations — never thin scrape-and-republish), "X vs Y" comparison content (the highest-cited B2B SaaS format in AI engines), video repurposing pipelines (long-form → shorts → social → blog), original research published quarterly (industry-defining data is the highest-leverage AEO signal because AI engines preferentially cite original-data sources), and content audits + 6-month editorial roadmaps ($2,499 standalone deliverable).
Eight productised content sub-services. Each retainer mixes them by intent.
Long-form pillar essays
2,000–5,000 word commercial-intent pieces structured for AEO: TL;DR opening, Q&A subheads, citable original stats, schema (Article + FAQ + Speakable), author-bylined with credentials. The highest-leverage format for both Google ranking and AI citation density.
Programmatic SEO
Comparison pages ("X vs Y" at scale), integration pages (your platform × each major partner), location combinations for multi-location services, feature × use-case matrices. Where data + intent justifies it; never thin scrape-and-republish (penalised by Google's helpful-content classifier).
"X vs Y" comparison content
High-intent commercial format — the single most-cited content type inside AI Overviews and Perplexity for B2B SaaS. We structure with feature/pricing/use-case tables, schema markup, balanced framing, and citable source attribution. Pairs with category authority work.
Original research
1 per quarter on the Content Engine tier. Industry-defining data published with full methodology + sample size + access date. AI engines preferentially cite original-data sources over secondary aggregators — original research is the highest-leverage single piece of AEO content you can ship.
Video repurposing pipelines
Long-form essay or webinar → 5–8 social shorts → audio podcast cut → newsletter feature → carousel post → quote graphics. Pipelines, not one-offs — every piece of long-form content fans out into 8–12 derivative assets across formats.
Editorial calendar + governance
Quarterly editorial planning, topic-cluster mapping, briefing standards, voice document, fact-check protocol, AI-use boundaries, correction policy. Documented at /about/editorial-standards/. Governance matters more at scale than individual-piece quality.
Content audits + roadmap
$2,499 standalone deliverable: existing content audit (top performers + decay candidates), AEO gap analysis, 6-month topic-cluster roadmap, pillar architecture, internal-linking map. Audit fee credited toward Production or Engine retainer if you proceed within 30 days.
Content + AEO recovery
For brands that lost organic to AI Overviews: top 50 commercial-intent pages restructured for AEO, schema deployment, entity work, citation tracking. See /content-marketing-aeo-rebuild/ for the dedicated 6-week sprint at $7,499.
Brands who realise content is now the AEO infrastructure.
B2B SaaS
Programmatic SEO + comparison pages + integration content + thought leadership. Built for AI quotability.
DTC + lifestyle
Editorial content + how-tos + ingredient/material education. Doubles as social repurposing source.
Professional services
Long-form expertise content + case studies + thought leadership. LinkedIn + email distribution.
EdTech / education
Curriculum-style content + comparison + parent-facing + learner-facing variants.
Strategy → produce → measure. No fluff.
Audit + strategy
Existing-content audit. AEO-gap analysis. Topic-cluster map. 6-month editorial calendar.
Pillar architecture
Pillar pages identified. Internal-linking map. Programmatic templates if applicable.
First batch
First 4 long-form pieces drafted, edited, AEO-structured, schema-marked, published.
Distribution + repurposing
Email newsletter, social repurposing, internal-linking pass, GSC indexing.
Compound
4–8 posts/mo. Quarterly pillar refresh. Original-research piece each quarter.
What ships every month.
Long-form blog
1,500–3,000 words. AEO-structured (TL;DR, structured Q&A, citable stats).
Pillar pages
Comprehensive topic-anchor pages. Internal-linking hubs. Quarterly refresh.
Programmatic SEO
Comparison pages, integration pages, location combos — where it fits.
"X vs Y" comparisons
High-intent, AI-search-friendly. Built for both Google + ChatGPT.
Video repurposing
Long-form → shorts → social → blog. Pipelines, not one-offs.
Original research
1 per quarter. Industry-defining data. Citable inside AI engines.
Audit. Production. Or full content engine.
Audit existing content, AEO gap analysis, 6-month topic-cluster roadmap.
- Content audit
- AEO gap analysis
- 6-month roadmap
- Pillar architecture
- Internal-linking map
4 long-form posts/mo + AEO-structured + light video repurposing.
- 4 long-form posts/mo
- AEO structuring
- Video repurposing
- Monthly report
8 posts/mo + 2 pillar pages/quarter + 1 original-research piece/quarter.
- 8 posts/mo
- 2 pillar pages/quarter
- Original research / quarter
- Full repurposing pipeline
Content questions we get most.
Do you use AI for writing? +
Yes — for first-draft acceleration, research, and outlining. Final draft is human-edited by a senior writer. AI-only content tanks AEO performance — we don't ship it.
Can content really get cited inside ChatGPT? +
Yes, with the right structure. TL;DR opening blocks, structured Q&A, citable original stats, schema, and authoritative author bios all increase citation probability.
Do you handle programmatic SEO? +
Yes — where it makes sense (comparison, integration, geo-combo content). We won't spam programmatic for its own sake; that gets penalised.
Will you write in our voice? +
Yes. Voice calibration is week 1. We interview team members, sample existing content, then validate the first batch with you before scaling.
How long until content drives traffic? +
AEO-structured content gets indexed in 1–2 weeks. Rankings 3–6 months. AI citations 4–8 weeks for cited brands.
Original research — really 1/quarter? +
Yes. Industry-defining data is the highest-leverage AEO signal — AI engines preferentially cite original-data sources.
How much does content marketing cost? +
Three productised tiers in USD: Content Audit + Strategy $2,499 (2 weeks, 6-month topic-cluster roadmap + AEO gap analysis), Content Production $1,799/mo (4 long-form posts/mo + AEO-structured + light video repurposing), Content Engine $4,999/mo (8 posts/mo + 2 pillar pages/quarter + 1 original-research piece/quarter).
What's included in each long-form post? +
Briefing call, keyword + AEO research, outline approval gate, senior-writer first draft, editorial pass, schema deployment (Article + FAQ + Speakable), internal linking, image/illustration sourcing, publishing, social repurposing pack. AEO-structured (TL;DR + Q&A + citable stats) for AI quotability.
Send your domain. We'll audit your content engine.
We'll benchmark your content vs AEO best practices, identify your top 3 unranked-but-high-intent topic gaps, and quote a 6-month editorial roadmap.