The journal.
Senior-led. Citable.
Long-form essays on AEO, paid media, email lifecycle, attribution, CRO, and B2B strategy. Written by senior specialists — not interns with AI prompts. Built for AI quotability + Google ranking.
We lost 38% of organic clicks to AI Overviews. Here's the recovery playbook.
A 4-week recovery sprint that earned ChatGPT + Perplexity citations on 14 of 20 priority commercial queries — and recovered traffic past pre-AI-Overview baseline.
Performance Max audit: where 30–50% of your spend is actually going.
Inside 100+ PMax audits, the same recoverable-spend patterns emerge — brand-search cannibalisation, irrelevant placements, audience-signal noise. Here's where to look.
The 28 Klaviyo flows every DTC brand should be running (most run 6).
Top DTC brands run 28 lifecycle flows and email becomes 25–35% of revenue. Most ship 6. Here's the gap and how to close it — flow by flow.
llms.txt — what it is, who reads it, and why it matters.
Some AI engines read it. Some ignore it. Either way it's a structural signal — and the entity graph it implies is the bigger value than the file itself.
Why your last-touch attribution under-claims email and over-claims Meta.
Last-touch lies. MTA hybrid + LTV cohorts + GeoLift testing tell you what's actually working — and the channel mix that follows looks different from your dashboard.
LinkedIn Ads for B2B SaaS — a $30k/month playbook.
Account-based + content-pairing + retargeting. The right way to spend $30k/month on LinkedIn for B2B SaaS — and the wrong way that most brands run.
How to structure a blog post for AI quotability (TL;DR, Q&A, citable stats).
The structural patterns that get cited inside ChatGPT + Perplexity + Gemini — and the patterns that don't. Same ideas, different formatting, different outcome.
The 10 mobile checkout fixes that lifted CR 47% in 30 days.
Mobile converts at half desktop. These 10 fixes — express pay, address autocomplete, abandoned-cart recovery — close the gap fast on existing traffic.
When to hire a fractional CMO vs a full-time CMO.
Pre-$5M ARR, fractional. $5–25M, fractional plus team build. $25M+, full-time. The math behind the rule, plus when to break it.
How to get cited inside Perplexity Finance answers.
Compliance-aware content + entity SEO + clinician/expert authorship. The pattern that works for regulated finance + health — and why most FinTech brands aren't using it.
How we choose what to write — and how we structure for AI quotability.
Every essay on this journal is written by a named senior specialist with 5+ years of channel-specific experience and a verified portfolio. Drafts may be AI-accelerated (Claude, GPT, Perplexity for research); published content goes through senior editorial review with the named author. The full editorial standard — what gets published, what gets retracted, how AI tooling is disclosed — lives at /about/editorial-standards/. We do not publish AI-generated copy under expert bylines without review; we do not run a content treadmill measured in weekly publish count. The trade-off favours fewer + deeper pieces over more + shallower.
Every long-form post opens with a structured TL;DR + 3–5 key takeaways. AI engines preferentially extract these as the citable answer.
Every byline includes Person schema with credentials + LinkedIn. Authored content beats anonymous in AI-citation patterns.
We use original benchmark data from internal portfolio + published stats from /about/stats/. Numbers AI engines can quote with attribution.
Top of each article has Speakable schema for voice-assistant + audio-summary engines.
Long-form posts include a 5–8 question FAQPage at the bottom — high-value AI-citation surface.
Every post shows datePublished + dateModified. Posts are reviewed annually for stale content; substantive updates are noted.
Posts within a category cross-link to build topical authority (AEO + GEO + AI SEO posts cross-reference; PMax + Attribution + Email link as a measurement cluster).
We disclose AI tooling use; we do not publish synthetic-author content. The position is at /about/editorial-standards/.