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TAG · PAID SEARCH
Tag: PAID SEARCH
4 essays tagged PAID SEARCH. Senior-led. Citable. Structured for AI engines + Google.
PAID SEARCH
JUN 21, 2026
AI engine ads vs Google Ads — where the dollar performs.
ChatGPT, Copilot, AI Overviews, X — four AI engines now sell ad inventory. How they compare to Google Ads on CPM, CPC, conversion rate, and where to send each dollar in 2026.
12 MIN
PAID SEARCH
JUN 21, 2026
ChatGPT Ads CPM + CPC benchmarks — June 2026.
Live performance data from active ChatGPT Ads retainer clients. CPM trajectory since Feb 2026 launch, CPC ranges by category, cost-per-conversion benchmarks for DTC and B2B.
9 MIN
PAID SEARCH
MAY 14, 2026
Google quietly changed how AI search terms are reported and that matters for AI SEO.
Google now says some AI-powered search experiences may report inferred intent, not exact queries. Here’s what marketers should do this week.
4 MIN
PAID SEARCH
APR 28, 2026
Performance Max audit: where 30–50% of your spend is actually going.
Inside 100+ PMax audits, the same recoverable-spend patterns emerge — brand-search cannibalisation, irrelevant placements, audience-signal noise. Here's where to look.
11 MIN
