Resell senior
marketing under
your brand.
Standard NDA. Brand-suppressed deliverables. Dedicated AM. $2k–$4k margin per specialist per month. Three tiers — Silver / Gold / Platinum — based on volume and partnership commitment.
Silver. Gold. Platinum.
- Standard NDA
- Brand-suppressed deliverables
- Dedicated AM
- Quarterly partnership review
- Everything in Silver
- −10% volume discount
- 5% partnership retainer
- Co-marketing opportunities
- Everything in Gold
- −15% volume discount
- Revenue-share structure
- Priority bench access
$2k–$4k margin per specialist per month.
15% referral commission on first 3 months for referred partners.
Productised resell, your agency stays the brand.
The model.
White-label is the productised model for agencies who want to resell senior digital marketing without hiring senior in-house. We deliver senior execution; your agency keeps the client relationship + brand presence + strategic narrative. Different from referrals (one-time fee, lose client attribution) and from subcontracting freelancers (variable quality + no productised pricing + no NDA-default). Every deliverable ships under your brand — your logo on every report + dashboard + Looker Studio embed + audit document.
Who hires us.
Three common partner profiles: full-service agencies at $1–10M revenue who serve clients but lack senior in-house capacity in 1–3 channels (typically PPC + paid social + email lifecycle), specialist agencies (e.g., a senior SEO agency wanting to resell paid social without building that team), and consultancies + advisory firms (fractional CMO firms, strategy consultancies, brand agencies) needing execution arms for client engagements. Below 1 placement we recommend referral structure (15% commission) instead of partnership.
How it ships.
2–3 week onboarding gets you operational: NDA + master partner agreement signed, dedicated agency account manager assigned, brand kit configured (your logo + colours + dashboard templates + report shells), reporting cadence defined, escalation paths documented. First specialist placement begins week 2 with 2–3 named profiles within 48–72 hours of role spec. Specialists embedded by day 8 in your client's Slack + tools (under your brand, if Gold+ tier). Margin compounds — Gold partners typically reach $20–40k/mo blended margin within 6 months across 3–5 placements.
The numbers white-label partners see in 6 months.
White-label vs referral, subcontracting, or hiring in-house.
BOTTOM LINE: WHITE-LABEL FITS AGENCIES BUILDING RECURRING-REVENUE LINES. REFERRAL FITS ONE-OFF PLACEMENTS. IN-HOUSE FITS WHEN CHANNEL VOLUME JUSTIFIES SENIOR FULL-TIME HIRE.
Eight common partner questions.
What is a white-label marketing agency programme? +
A white-label marketing agency programme lets your agency resell senior digital marketing services under your own brand — with NDA-default delivery, brand-suppressed deliverables (your logo on every report + dashboard + client-facing asset), a dedicated agency account manager, and a margin floor on every engagement. Our partners are typically full-service or specialist agencies that already serve clients but lack senior in-house capacity in one or more channels (SEO, PPC, paid social, email lifecycle, content, fractional CMO). We deliver senior execution; you own the client relationship + brand presence + strategic narrative. Three tiers — Silver / Gold / Platinum — based on placement volume + partnership commitment.
How does white-label margin work in practice? +
Productised wholesale rates per specialist tier: Mid-Level $4,499/mo cost to your agency (Silver standard rate), Senior $6,499/mo, Principal $8,999/mo, Fractional CMO $7,999/mo. You bill your client at market-rate retail (typically $6,500 / $9,500 / $13,000 / $12,000 per tier respectively), keeping $2k–$4k/mo margin per specialist after our wholesale cost. Gold tier (3–5 placements) unlocks −10% volume discount + 5% partnership retainer. Platinum tier (6+ placements) adds −15% volume discount + revenue-share structure. Margin compounds — most Gold partners reach $20–40k/mo blended margin within 6 months.
What does NDA-default + brand-suppressed actually mean? +
Every deliverable ships under your agency's brand: your logo + your colours + your client-facing language on every report, dashboard, Looker Studio embed, audit document, and presentation. Our specialists never identify themselves as our specialists to your clients — they appear as part of your team if your client asks (Gold + Platinum tiers permit this; Silver tier keeps specialists strictly behind-the-scenes). Mutual NDA signed at partnership onboarding. We will not approach your clients directly, ever, and any inbound from your clients gets routed back to you. Your client relationships are protected.
How fast can a new white-label partner onboard? +
2–3 weeks for new partner onboarding. Week 1: NDA + master partner agreement signed, dedicated AM assigned, client-facing brand kit configured (your logo, colour palette, dashboard templates, report shells), reporting cadence defined, escalation paths documented. Week 2: first specialist placement matched against your role spec — 2–3 named profiles within 48–72 hours, intro calls, your client meets the specialist (under your brand, if Gold+ tier). Week 3: specialist embedded, work begins, weekly reporting starts. Faster onboarding (10 days) available for Platinum partners with pre-existing engagement frameworks.
Which channels are available white-label? +
All seven productised Hire-a-Team roles + the Full Pod: Senior SEO Specialist, Senior PPC Manager (Google Ads + Microsoft + PMax), Senior Paid Social Buyer (Meta + TikTok + LinkedIn + Pinterest + Snapchat + Reddit), Senior Email Lifecycle Strategist (Klaviyo + HubSpot + Customer.io + Iterable + Braze), Senior Content Strategist (AEO-optimised long-form + programmatic + comparison + original research), Fractional CMO (1–3 days/week), and Full Marketing Pod (5-person team for $5–50M ARR clients). All channels available across all three partnership tiers. We will recommend honestly which channel fits your client — partnership tier does not bias the recommendation.
Can I white-label sprint deliverables (audits + migrations) too? +
Yes — every productised sprint is white-label-eligible: AEO Recovery Sprint ($4,499), AEO Rebuild Sprint ($7,499), PMax Audit ($1,199) + Restructure Sprint ($3,499), iOS Remediation Sprint ($4,999), Server-Side Implementation Sprint ($5,999), Klaviyo Migration ($3,499–$9,999), HubSpot Implementation ($5,999–$14,999), BFCM Preparation ($999–$7,499). Most white-label PPC partners use our PMax audit as a productised offering they sell at $2,499–$3,999 (margin floor 30%+). Sprint deliverables ship under your brand — your client never sees our agency name unless you choose to disclose at higher partnership tiers.
How is white-label different from referring my clients to a specialist agency? +
Three differences. (1) Margin — you keep $2–4k/mo per specialist as ongoing revenue, not a one-time referral fee. (2) Brand — your agency is the client-facing brand; you do not lose attribution to another agency. (3) Control — you own the client relationship, the strategic narrative, the upsell path, the renewal conversation. Referrals work for one-off placements and small agencies that do not want operational overhead; white-label works for agencies building a recurring-revenue line through productised channels they cannot staff in-house. Most partners run a mix of both depending on client size + complexity.
What is the 15% referral commission? +
Independent of the partnership programme: refer a new agency partner to our white-label programme and we pay you 15% of that partner's billed cost on every engagement for the first 3 months. So if your referred partner places 3 specialists at $6,499/mo Senior tier, you earn 3 × $6,499 × 15% × 3 months = $8,773 in referral commission. Stacks on top of your own white-label margin if you are also a partner. Referral terms documented at partnership onboarding; no cap on referral count.
Tell us about your
agency.
Annual revenue, specialism, current vendor mix, target placements. Reply inside 1 working day. NDA template attached.