The digital marketing agency for eCommerce.
Average eCommerce CR is 1.4–1.8% on mobile. Top 20% above 3%. Closing that gap on existing traffic is worth more than doubling ad spend.
Three places eCommerce compounds beyond DTC.
Collection + product schema
Most eCom sites ship product schema and stop. Collection schema, faceted-nav SEO, and breadcrumb hierarchy compound for years.
Shopping is 70% of paid spend
Google Shopping + PMax merits its own restructure separate from Search. We treat it as a different beast — different audience signals, different feeds.
Email scales with catalog
Replenishment + browse-abandon + post-purchase + win-back become highest-margin once your SKU count exceeds 200. Lifecycle reflects catalog depth.
Homewares brand
Collection schema + faceted-nav SEO + Shopping feed restructure.
Tea Subscription
Klaviyo migration + 28-flow lifecycle. Zero ad spend added.
Food Marketplace
Mobile checkout + express-pay + abandoned-cart flow.
Channel mix for eCommerce.
Digital marketing for eCommerce, defined for Shopping + AI Overviews + marketplaces.
eCommerce marketing is the broader umbrella covering DTC, marketplaces (Amazon + Walmart + Target + eBay), traditional retail with eCom storefronts, and B2B-with-online-purchase. The 2026 channel mix anchors on Google Shopping + Performance Max (the strongest commercial-intent surface, where product feed quality + supplemental feeds + custom-label bidding determine outcomes), paid social (Meta + TikTok-led with iOS-restored CAPI), email + SMS lifecycle (Klaviyo + Postscript dominant for B2C; HubSpot for hybrid B2C+B2B), SEO + AEO (product + collection schema, faceted-nav crawl control, increasingly comparison content for AI engine citation), conversion rate optimisation (mobile-first checkout — 30–50% of revenue lost to mobile checkout friction), and marketplace bundling (Amazon Ads + Walmart Connect alongside DTC for reach + brand defense).
Performance Max — Google's cross-channel automated buying. Dominant for eCom Shopping in 2026; most accounts have 25–45% recoverable spend on initial audit.
Global Trade Item Number. Required field in product feed; missing GTINs disqualify Shopping placements at scale.
Average Order Value. eCom median $50–$150; top-quartile $200+. Most influential lever on per-order profitability.
Filter-based navigation (size, colour, brand, price) on collection pages. Crawl-budget hazard if not parameter-controlled — eats indexation depth.
Shopping feed attributes for margin-tier or season-priority bidding. Top eCom optimisation lever Google does not expose by default.
Browse + cart abandonment cycle. Mobile checkout abandonment 65–80% typical; recovery flows + Apple/Google Pay close 15–25%.
Amazon, Walmart, Target, eBay etc. Required for reach + brand defense in most eCom categories; managed via paired specialist.
Conversion API restoring 8–18% of iOS-blocked attribution. Required for clean Smart Bidding optimisation on eCom paid.
The numbers eCom brands measure quarterly.
Six platform paths. Each ships differently.
Shopify + Shopify Plus
Default for $1–250M DTC + small-mid eCom. Native Klaviyo + Recharge + Loop + Yotpo integrations. Hydrogen for headless. Strong app ecosystem; modest customisation ceiling.
BigCommerce
B2B + multi-storefront strength. Native multi-currency + Open Checkout flexibility. Better for enterprise-leaning mid-market than Shopify Plus on customisation.
WooCommerce
WordPress + WooCommerce for content-heavy + bootstrapped eCom. Plugin-based extensibility. Slower than Shopify on default Core Web Vitals; needs LiteSpeed / Cloudflare.
Magento (Adobe Commerce)
Enterprise-leaning, complex catalogues, multi-store. Adobe Experience Manager integration. High TCO + slower velocity than Shopify; right for legacy enterprise.
Salesforce Commerce Cloud
Enterprise + omni-channel + global multi-region. Highest TCO, best B2B + B2C hybrid + global compliance. For $250M+ retailers.
Headless (Hydrogen / Saleor / Medusa)
Composable architecture with custom front-end (Next.js, Astro, Remix). Best Core Web Vitals + most flexibility; highest dev cost. Right for $25M+ with engineering capacity.
What works at each eCom revenue stage.
Six eCom pitfalls we see most often.
Common eCom questions.
What eCommerce platforms do you work on?+
Platform-agnostic — we ship on Shopify (Plus and standard), BigCommerce, WooCommerce, Magento (Adobe Commerce), Salesforce Commerce Cloud, Centra, Shopware, and headless setups (Hydrogen, Next + Saleor, Medusa). Most retainer clients run Shopify Plus; we have shipped product schema, faceted-nav SEO, server-side checkout tracking, and lifecycle integrations across all of them. Migration projects (Shopify → Shopify Plus, Magento → Shopify, headless → headless) are a regular sprint type and quoted separately.
What is the minimum ad spend for eCommerce paid retainers?+
$15,000/month recommended for paid-social and paid-search retainers — below that, the 8–10% management fee under-staffs the buyer + creative cadence. Sub-$15k/mo brands typically start with a $1,199 Google Ads or Paid Social Audit and a $4,999 sprint to fix account architecture, then graduate to retainer when scale supports it. Marketplace-only Amazon Ads retainers start lower at $2,499/mo because the optimisation surface is narrower. We will recommend in-house + freelance over us when the math does not work.
Should B2C eCom use Klaviyo or HubSpot for email + lifecycle?+
Klaviyo for pure B2C eCom — its eCom-native segmentation (RFM, predictive CLV, replenishment, browse abandonment) is best-in-class and integrates natively with Shopify, BigCommerce, and Magento. HubSpot if you also run B2B / wholesale alongside DTC, where the unified CRM is worth the slightly weaker eCom segmentation. Customer.io if you have a strong product-event data layer (e.g., headless commerce with Segment). We will not push you toward our partnership tier — recommendation is based on your stack and team capacity.
How long until eCom content gets cited inside ChatGPT and Perplexity?+
Schema rollout indexes across the four major answer engines (ChatGPT, Perplexity, Gemini, Claude) in 2–6 weeks. AI Overviews and AI-engine citations typically appear 4–8 weeks after content rebuild for cited-brand candidates (brands with existing third-party mention graph, Wikipedia / Wikidata presence, and structured product schema). New brands without an entity footprint compound citation density 3–6 months in. Product schema, FAQ schema, comparison-content structure, and llms.txt all stack — none in isolation is sufficient.
Do you handle Amazon Ads, Walmart Connect, and other marketplaces?+
Yes — Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display, DSP), Walmart Connect, Target Roundel, eBay Promoted Listings — through our paired marketplace specialist. Marketplace-only retainers start at $2,499/mo for single-marketplace coverage; multi-marketplace at $4,999/mo. We do not handle Amazon SEO or listing optimisation as a primary service — we partner with Amazon-native agencies for that and integrate with their work. Marketplace + DTC + paid social run on shared attribution dashboards.
Do you run a BFCM-specific eCom programme?+
Yes — the 8-week BFCM Ready Sprint ($2,999) ships pre-warmed paid-search and paid-social accounts, a creative library of 30–60 variants for the peak window, a 28-flow Klaviyo lifecycle rebuild (or audit + fix if Klaviyo is already running), server-side CAPI deployment so iOS-blocked attribution does not collapse during peak, and a daypart bidding strategy. Sprint runs Sep 1 – Oct 31 ahead of Nov 24+ peak. Memorial Day, Prime Day, July 4, and Boxing Day moments handled within annual planning on Multi-Channel and Full Pod retainers.
Get an eCommerce growth audit.
Send your domain. We'll benchmark your collection-page SEO, Shopping/PMax health, email % of revenue, and mobile CR — with a top 5 fix list inside 7 days.