Senior PPC manager.

No — total spend allocation stays with you (you control the budget). Hired PPC managers own bid strategy, account structure, audience layers, exclusion engineering, creative iteration, attribution model selection, and platform mix recommendations. They will recommend budget shifts (e.g., move 30% from Display to Paid Search based on incrementality data) with documented rationale, but you authorise spend changes. Most clients delegate inside-platform daily decisions and own monthly budget envelopes.

Yes — they ship reports into your existing Looker Studio dashboards, GA4 properties, GTM containers, and any custom BI you already run (Tableau, PowerBI, Mode, internal warehouses). We do not bring vendor lock-in or proprietary dashboards you have to migrate to. If you do not yet have a clean Looker Studio + GA4 setup, the first 2 weeks of engagement typically include dashboard build (server-side conversion tracking, channel + cohort + LTV reporting) so the PPC manager is not optimising on broken data.

Yes — every senior PPC manager on our Hire-a-Team bench is Microsoft Ads certified and runs Bing Ads alongside Google by default. Bing typically delivers 15–25% cheaper CPC than Google for most B2B and high-intent commercial categories — a free uplift most agencies skip. Microsoft Audience Network (Outlook + LinkedIn-data-powered display) is also included. Standard PPC manager bench covers Google Ads, Microsoft Ads, Amazon Ads, and Apple Search Ads; for Yandex / Baidu / Naver we pair with regional specialists.

Yes — Hire-a-Team is one of our most common white-label arrangements. Silver / Gold / Platinum partnership tiers, NDA-default delivery, brand-suppressed deliverables (your logo, your dashboards, your client-facing reports), dedicated agency account manager, and 30%+ partner margin floor on every engagement. PPC managers attend client calls under your brand if the partnership tier supports it. See /white-label-marketing-agency/ for full programme terms and partner application — current onboarding is 2–3 weeks for new white-label partners.

25–45% of currently wasted spend recoverable in the first 30 days from an audit-driven sprint, depending on starting account hygiene. PMax accounts (where most of the waste lives) typically recover 35–50%; Search-only accounts 15–30%. The recovery comes from: brand-search exclusion in PMax, audience signal cleanup, server-side conversion tracking deployment (CAPI + Enhanced Conversions restoring 8–18% of attributed conversions), creative iteration, and bid-strategy alignment. Compounding from month 2 as creative + audiences tighten further.

Strategy + creative briefs + spec sheets + production oversight, yes — included. Actual creative production (static designs, motion / video editing, copywriting at scale) happens via paired Paid Social Buyer + Content Strategist tier, our in-house creative team on Multi-Channel + Full Pod retainers, or your existing creative team / agency. PPC managers know what creative will work; they are not the right person to also be the production designer. Splitting strategy from production keeps both quality bars high.