The digital marketing agency for B2B & industrial brands.
B2B sales cycles run 3–9 months. The agencies that move the needle build intent-stage content and lifecycle automation that nurtures across that window.
Three places B2B brands stop paying us for.
Intent-stage content
Most B2B content is bottom-funnel sales decks. The compounding wins are TOFU/MOFU intent-stage content that nurtures buyers across 3–9 months.
ABM costs less than you think
A 100-account ABM list with LinkedIn + content + lifecycle email is typically $4–8k/mo execution + $5–15k/mo ad spend — pays back in one closed deal.
CRM hygiene > automation
Most B2B brands buy expensive automation tools then never clean their CRM. We start with hygiene; automation that actually fires reliably comes second.
B2B Wholesale
Account restructure + LinkedIn pairing + server-side conversion API.
Pro Services
Founder-led + ABM + thought-leadership pipeline.
B2B SaaS
Migrated content for AI quotability. Cited inside ChatGPT + Perplexity.
Channel mix for B2B brands.
Digital marketing for B2B + industrial, defined for long-cycle technical buyers.
B2B industrial marketing covers manufacturers, distributors, channel-led brands, and technical-product B2B (industrial automation, equipment, components, ERP, supply-chain software) where buying cycles run 6–18 months, buying committees include specifier + procurement + end-user, and decisions are evidence-based + spec-sheet-driven rather than emotion-driven. The 2026 channel mix anchors on SEO + AEO with technical depth (industrial buyers research inside ChatGPT and Perplexity for spec questions before vendor RFQs are issued — schema + citable specs + structured Q&A win), LinkedIn-led paid + ABM (no Meta / TikTok for industrial procurement; LinkedIn is the only platform where target personas exist at scale), HubSpot or Salesforce + Pardot (multi-stakeholder lead capture + nurture + multi-product attribution), distributor + channel marketing (MDF management, partner-portal integration, dealer-locator SEO), and trade-show pre/in/post-show programmes (the offline-to-online attribution bridge industrial B2B still needs).
Account-Based Marketing. Named target accounts (50–100 typical) with LinkedIn + content + lifecycle. Most efficient at $50k+ ACV in industrial B2B.
Market Development Funds. Manufacturer-funded co-marketing budget for distributors / channel partners. Audit-trail reporting required.
Request for Quotation. Procurement-stage vendor outreach. AEO content captures pre-RFQ research; LinkedIn ABM warms decision-makers.
Engineer / architect / consultant who defines product requirements. Often researches inside AI engines before recommending; cited brands win specs.
Distributors, dealers, integrators who resell. Channel marketing covers co-marketing programmes + partner-portal integration + lead-routing.
Product Information Management system. Source of truth for technical specs feeding website, partner portals, marketplaces.
6–18 months typical. Requires MTA hybrid + offline conversion uploads to attribute the full window vs last-click default.
Answer Engine Optimisation — visibility inside ChatGPT, Perplexity, Gemini, Claude. Critical for technical-spec research surfaces.
The metrics B2B + industrial measures quarterly.
What works at each B2B industrial revenue stage.
Six B2B industrial pitfalls we see most often.
Common B2B questions.
Do you handle B2B account-based marketing (ABM)?+
Yes — productised ABM programmes with 50–100 named target accounts, LinkedIn-led paid + content + lifecycle automation, account-level intent monitoring (6sense, Clearbit, RB2B, Demandbase Lite), and HubSpot/Salesforce ABM workflow setup. ABM-only retainers from $5,999/mo; bundled into Multi-Channel ($5,999/mo) or Full Pod ($14,999/mo) tiers when paired with traditional demand gen. ABM is most efficient at $50k+ ACV — below that, broad-net inbound + retargeting outperforms account-list selectivity on dollar-recovery economics.
Do you implement HubSpot or Salesforce for B2B?+
Both — and the recommendation depends on your stage, ACV, and data architecture. HubSpot for $5–25M ARR or single-product motions where speed-to-value matters. Salesforce for $25M+ ARR, multi-product, multi-record-type, or regulated industries (FinTech, HealthTech). Below $5M ARR we often recommend HubSpot Starter or Customer.io rather than full Sales Hub. Our certified specialists ship on HubSpot, Salesforce, Marketo, and Pardot — see /hubspot-implementation/ for the full migration playbook.
How long until I see my first qualified B2B pipeline?+
60–120 days typically. Depends on three variables: B2B sales-cycle length (shorter ACVs land faster — 30–60 days for $5k ACV; 90–180 days for $50k+ ACV), content velocity (4 posts/month vs 12 posts/month doubles the surface area), and ad spend pace (LinkedIn + Google Ads at $15k+/month accelerates pipeline visibility). MQL → SQL → opportunity conversion timing is mapped in week-1 strategy doc; weekly Loom updates report against forecast.
Will you write B2B thought leadership for founders or executives?+
Yes — founder-led LinkedIn content (5×/week ghostwritten, edited, you approve), employee advocacy programmes, byline articles for category publications, and podcast outreach + booking. The Founder-Led Premium tier ($4,499/mo) is our highest-leverage B2B service: founder LinkedIn typically drives 20–40% of total inbound for $5–25M ARR B2B brands when run consistently for 6+ months. We interview, we draft, we edit, you approve before publish — your voice, our research.
Do you support B2B trade shows, conferences, and offline events?+
Yes — trade-show landing pages with structured Q&A schema for AEO, lifecycle automation around event signup → reminder → post-event follow-up, ABM activation against attendee lists, retargeting for booth visitors, and LinkedIn event-targeting campaigns. Offline event production (booth design, swag, on-site staffing) is not in our scope — we partner with event-production specialists for that and integrate with their work. Conference SEO + AEO (ranking for "[your category] conference") is part of standard content scope.
Do you specialise in industrial, manufacturing, or technical B2B?+
Yes — long-cycle technical-buyer content, deep specification + integration documentation, LinkedIn-led paid (no Meta/TikTok for industrial), and AEO-structured comparison content for technical procurement search. Most industrial B2B buyers research inside ChatGPT, Perplexity, and Google AI Overviews now — schema and citable specs matter more than display creative. See /digital-marketing-for-manufacturing/ for the full playbook including PIM integration, dealer-locator SEO, and ISO/regulatory content patterns.
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