B2B Wholesale · Industrial Supply.
CAC -42% in 90 days — account restructure + LinkedIn pairing.
Bloated PMax, no LinkedIn, broken attribution.
B2B industrial-supply wholesaler running $95k/month on Google Ads with PMax consuming 60% of spend on undisclosed channels. Brand search cannibalisation, irrelevant placements, no audience signal tuning.
No LinkedIn presence at all despite ACV averaging $14k. iOS-blocked attribution meant the actual CAC was opaque — internal numbers showed $1,800 per MQL while the marketing team suspected $1,100 was nearer truth.
Restructure + LinkedIn launch + server-side.
PMax audit + restructure plan
Channel split via scripts. Brand-exclusion gap quantified. Asset-group split by product theme. Audience-signal A/B test designed.
Account restructure
New account architecture live. Brand campaign separated. Negative keyword + audience exclusion engineering deployed.
Server-side CAPI
GTM Server-Side + Enhanced Conversions + LinkedIn Conversions API. Offline conversion uploads from HubSpot CRM.
LinkedIn launch
Account-based targeting against 240-account list. Content + retargeting funnel. $25k/mo LinkedIn budget paired with retargeting from Google.
Iterate + measure
Weekly creative iteration. Audience signal optimisation. Cohort analysis on Q1 closed-won.
We were skeptical LinkedIn would work for industrial supply. CAC dropped 42% and MQL volume rose 67%. The combination of cleaner Google + new LinkedIn was a step-change, not a tweak.
90 days post-restructure.
Same measurement method used for both windows. Numbers pulled from primary platform sources at write-up. Editorial standard at /about/editorial-standards/.
Stack we shipped.
Common questions about this engagement.
How was the B2B Wholesale · Industrial Supply result measured?+
Per the methodology callout above: a baseline window of 90 days pre-engagement compared against a result window of 90 days post-engagement using last-touch attribution sourced from primary platforms (GA4, Shopify, Stripe, ad-platform UIs, Klaviyo where applicable). The same measurement method is used for both windows; we do not change attribution mid-engagement to make the result look better.
What was the time-to-result?+
For B2B Wholesale · Industrial Supply, the bulk of the lift landed within the engagement window shown in the approach timeline. Compounding effects on slower-cycle channels (organic SEO, AEO citation share, lifecycle list growth) typically continue accruing for 6–12 months after the active engagement closes. We do not publish "uplift" numbers from a single inflated week; the result is the steady-state measurement window.
Could you replicate this for my brand?+
Honest answer: depends on category fit, current baseline, and execution discipline. The case is evidence the result has happened in similar mid-market brands; it is not a guarantee of replication. Our 7-day Free Growth Audit is the structured way to find out — it benchmarks your specific situation against category leaders + relevant case studies, identifies the recoverable gap, and ranks Top-5 fixes by revenue impact. The audit is delivered free regardless of whether you go on to engage.
Is the brand identifiable, and can I get a reference?+
B2B Wholesale · Industrial Supply is anonymised under mutual NDA — most mid-market brands will not attach their name to public revenue numbers, and our NDA terms typically prohibit it. Reference contacts (real, reachable people who worked on this engagement) are available on request after counter-NDA, returned within 48 working hours of brief acceptance. The published metrics are pulled from primary platform sources at the time of write-up; the editorial standards are at /about/editorial-standards/ and the case-studies policy is at /about/case-studies-policy/.
Get a B2B PPC audit.
Send Google Ads + HubSpot read-only access. 7-day teardown of recoverable spend, attribution gaps, and LinkedIn opportunity sizing.