Full marketing pod.

For most $5–50M ARR brands — yes, complete. Pod composition: 1 strategist (fractional CMO calibre, leading the engagement) + 4 senior specialists (typically SEO + Paid + Email + Content + Analytics depending on channel mix) + dedicated PM. Replaces a $250k+ in-house team across every channel. Above $50M ARR you typically need a hired in-house CMO + 4–8 in-house marketers + 1–2 specialist agencies — the Pod model breaks at that scale, and we will tell you when. Below $5M ARR the Pod is overkill; Multi-Channel ($5,999/mo) fits better.

Creative strategy + spec + briefing in the Pod itself (the senior creative-direction lift), production via three options depending on your preference and existing infrastructure: (1) your paired in-house designer / video editor / production team, (2) our paired creative production specialists ($1,999–$4,999/mo bolt-on for static + motion + UGC at volume), or (3) your existing creative agency working alongside us. Pod ships briefs that production can execute against without 5 rounds of revision. Most Full Pods produce 30–50 creative variants per month at scale.

21 days breaks down as: week 1 audit (every channel, attribution baseline, content gap, paid account hygiene, deliverability check, schema audit), week 2 specialist matching + access provisioning + brand voice calibration + first strategy doc + 90-day forecast, week 3 first sprint goes live (paid restructure, first lifecycle flow, schema deploy, content production starts, dashboard build). Compressing to 14 days is technically possible (Sprint tier) but quality usually suffers — some piece of the audit gets skipped and surfaces as a problem in month 2. We recommend the full 21-day path.

72-hour replacement during the first 14-day fit window for any pod member — strategist, specialist, PM, all included. Either side can call it on any individual; the pod stays continuous, only the named person changes. After day 14, replacement on individuals runs through standard 30-day notice with handover documentation. Replacement triggers under 8% of monthly engagements at the Pod tier because we match by sector + stage + working style up front. Pod-level exit (whole engagement) follows the same monthly notice — no long-term lock-in.

Yes — start with Multi-Channel ($5,999/mo, 4 channels, 64 hrs/month) and upgrade to Full Pod ($14,999/mo) when scale supports it. No re-onboarding fee, no contract reset, the strategist stays continuous, additional specialists slot into the pod as scope grows. Most clients upgrade at the 6–9 month mark when channel mix has stabilised and complexity has grown past 64 hrs/month. Downgrade also supported (Pod → Multi-Channel) at the next billing cycle, no penalty.

3 months recommended (not contractually required; 30-day notice after the first month is the legal minimum). The recommendation reflects compounding reality: integrated growth across SEO + AEO + Paid + Email + Content shows real signal only after month 3 when the sprint deliverables stabilise into recurring channel work. Brands that exit before month 3 typically blame execution; brands that exit at month 6+ typically have specific structural reasons (acquisition, full-time CMO hire, strategic pivot) that we help plan around with an honest handover.