Professional Services · M&A Advisory.
4 → 14 pipeline meetings/wk — founder-led + ABM + thought leadership.
Inbound was referrals only. No outbound demand creation.
Boutique M&A advisory firm with strong reputation, all referral-driven inbound. Pipeline volatile. Founder-led LinkedIn was inactive; firm content was anonymous and infrequent.
When deals slowed, the firm had no machine for creating demand. The CMO suspected ABM + LinkedIn could change this but couldn't commit time to building it.
Founder-led + ABM list + content engine.
ABM + content audit
120-account target list built. Founder-voice calibration. Topic pillars identified (sector-by-sector M&A trends).
Founder-led + content pipeline
Founder ghostwriting live (5×/week LinkedIn). Two long-form thought-leadership pieces per month.
ABM activation
LinkedIn paid against 120-account list. Sponsored content + InMail to specific target roles. Retargeting to engaged-list.
Iterate + measure
Weekly content + paid iteration. Quarterly ABM-account review. Pipeline meetings tracked weekly.
I'm a partner, not a marketer. The ghostwriting felt strange at first — but it's my voice, my views, written better than I'd write them. Pipeline meetings tripled.
6 months post-launch.
Same measurement method used for both windows. Numbers pulled from primary platform sources at write-up. Editorial standard at /about/editorial-standards/.
Stack we shipped.
Common questions about this engagement.
How was the Professional Services · M&A Advisory result measured?+
Per the methodology callout above: a baseline window of 90 days pre-engagement compared against a result window of 90 days post-engagement using last-touch attribution sourced from primary platforms (GA4, Shopify, Stripe, ad-platform UIs, Klaviyo where applicable). The same measurement method is used for both windows; we do not change attribution mid-engagement to make the result look better.
What was the time-to-result?+
For Professional Services · M&A Advisory, the bulk of the lift landed within the engagement window shown in the approach timeline. Compounding effects on slower-cycle channels (organic SEO, AEO citation share, lifecycle list growth) typically continue accruing for 6–12 months after the active engagement closes. We do not publish "uplift" numbers from a single inflated week; the result is the steady-state measurement window.
Could you replicate this for my brand?+
Honest answer: depends on category fit, current baseline, and execution discipline. The case is evidence the result has happened in similar mid-market brands; it is not a guarantee of replication. Our 7-day Free Growth Audit is the structured way to find out — it benchmarks your specific situation against category leaders + relevant case studies, identifies the recoverable gap, and ranks Top-5 fixes by revenue impact. The audit is delivered free regardless of whether you go on to engage.
Is the brand identifiable, and can I get a reference?+
Professional Services · M&A Advisory is anonymised under mutual NDA — most mid-market brands will not attach their name to public revenue numbers, and our NDA terms typically prohibit it. Reference contacts (real, reachable people who worked on this engagement) are available on request after counter-NDA, returned within 48 working hours of brief acceptance. The published metrics are pulled from primary platform sources at the time of write-up; the editorial standards are at /about/editorial-standards/ and the case-studies policy is at /about/case-studies-policy/.
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