Marketplace · Specialty Food.
CR 1.6% → 3.4% — multi-vendor checkout overhaul.
Multi-vendor checkout = multi-vendor friction.
Specialty-food marketplace with 220+ vendors. Multi-vendor cart confused buyers — separate shipping, multiple confirmation steps, no unified ETA. Mobile CR 1.4%, desktop 2.2%, blended 1.6%.
Paid social was on auto-pilot with 6-week-old creative. Email lifecycle was vendor-by-vendor (uncoordinated). Buyers were leaving at multi-vendor decision points and never returning.
Unified checkout + paid refresh + lifecycle.
Checkout overhaul
Single unified cart with per-vendor shipping. Apple Pay + Shop Pay. Postal-first address. Mobile-first redesign.
Paid creative refresh
24 new creatives across categories. UGC sourcing from vendor partners. Saturation rotation deployed.
Lifecycle build
Pre-purchase nurture (recipe + pairing content). Cart-abandon flow per vendor + cross-vendor.
Iterate
Weekly creative iteration. A/B testing on cart UX. Cross-vendor cohort analysis.
Multi-vendor was our value prop but it was also killing our CR. Once we unified the buyer experience and ran the marketing as one funnel — CR doubled from 1.6% to 3.4%.
90 days post-overhaul.
Same measurement method used for both windows. Numbers pulled from primary platform sources at write-up. Editorial standard at /about/editorial-standards/.
Stack we shipped.
Common questions about this engagement.
How was the Marketplace · Specialty Food result measured?+
Per the methodology callout above: a baseline window of 90 days pre-engagement compared against a result window of 90 days post-engagement using last-touch attribution sourced from primary platforms (GA4, Shopify, Stripe, ad-platform UIs, Klaviyo where applicable). The same measurement method is used for both windows; we do not change attribution mid-engagement to make the result look better.
What was the time-to-result?+
For Marketplace · Specialty Food, the bulk of the lift landed within the engagement window shown in the approach timeline. Compounding effects on slower-cycle channels (organic SEO, AEO citation share, lifecycle list growth) typically continue accruing for 6–12 months after the active engagement closes. We do not publish "uplift" numbers from a single inflated week; the result is the steady-state measurement window.
Could you replicate this for my brand?+
Honest answer: depends on category fit, current baseline, and execution discipline. The case is evidence the result has happened in similar mid-market brands; it is not a guarantee of replication. Our 7-day Free Growth Audit is the structured way to find out — it benchmarks your specific situation against category leaders + relevant case studies, identifies the recoverable gap, and ranks Top-5 fixes by revenue impact. The audit is delivered free regardless of whether you go on to engage.
Is the brand identifiable, and can I get a reference?+
Marketplace · Specialty Food is anonymised under mutual NDA — most mid-market brands will not attach their name to public revenue numbers, and our NDA terms typically prohibit it. Reference contacts (real, reachable people who worked on this engagement) are available on request after counter-NDA, returned within 48 working hours of brief acceptance. The published metrics are pulled from primary platform sources at the time of write-up; the editorial standards are at /about/editorial-standards/ and the case-studies policy is at /about/case-studies-policy/.
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