eCom · Homewares.
+78% organic revenue — collection schema + Shopping feed.
Strong product, weak structure.
eCom homewares brand with 3,200 SKUs. Collection pages were thin — auto-generated, no schema, no internal linking strategy. Google Shopping feed was generic, no custom labels, no supplemental feed.
Strong products and decent paid social, but organic was a fraction of where it should have been for category authority. Top-of-funnel traffic was paid; SEO was leaving 50%+ of the addressable opportunity uncaptured.
Schema + faceted-nav SEO + Shopping feed rebuild.
Audit + plan
Collection-page audit. Faceted-nav SEO opportunity sizing. Shopping feed audit. Schema gap analysis.
Collection + product schema
Collection schema + Product schema + breadcrumb schema across 3,200 SKUs. Faceted-nav SEO restructure (canonical + indexable rules).
Shopping feed rebuild
Custom labels by margin tier + seasonality + bestseller flag. Supplemental feed for promotional copy. Image quality pass.
AEO content + iterate
Top 50 collection pages with AEO-ready content (TL;DR, structured Q&A, citable buying-guide stats). Quarterly cohort review.
Our paid agency had us scaling Meta ads. Organic revenue grew 78% in 6 months without adding a dollar of spend — just by treating SEO as engineering, not blogging.
6 months post-rebuild.
Same measurement method used for both windows. Numbers pulled from primary platform sources at write-up. Editorial standard at /about/editorial-standards/.
Stack we shipped.
Common questions about this engagement.
How was the eCom · Homewares result measured?+
Per the methodology callout above: a baseline window of 90 days pre-engagement compared against a result window of 90 days post-engagement using last-touch attribution sourced from primary platforms (GA4, Shopify, Stripe, ad-platform UIs, Klaviyo where applicable). The same measurement method is used for both windows; we do not change attribution mid-engagement to make the result look better.
What was the time-to-result?+
For eCom · Homewares, the bulk of the lift landed within the engagement window shown in the approach timeline. Compounding effects on slower-cycle channels (organic SEO, AEO citation share, lifecycle list growth) typically continue accruing for 6–12 months after the active engagement closes. We do not publish "uplift" numbers from a single inflated week; the result is the steady-state measurement window.
Could you replicate this for my brand?+
Honest answer: depends on category fit, current baseline, and execution discipline. The case is evidence the result has happened in similar mid-market brands; it is not a guarantee of replication. Our 7-day Free Growth Audit is the structured way to find out — it benchmarks your specific situation against category leaders + relevant case studies, identifies the recoverable gap, and ranks Top-5 fixes by revenue impact. The audit is delivered free regardless of whether you go on to engage.
Is the brand identifiable, and can I get a reference?+
eCom · Homewares is anonymised under mutual NDA — most mid-market brands will not attach their name to public revenue numbers, and our NDA terms typically prohibit it. Reference contacts (real, reachable people who worked on this engagement) are available on request after counter-NDA, returned within 48 working hours of brief acceptance. The published metrics are pulled from primary platform sources at the time of write-up; the editorial standards are at /about/editorial-standards/ and the case-studies policy is at /about/case-studies-policy/.
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