JOURNAL / TAG · ATTRIBUTION

Tag: ATTRIBUTION

1 essay tagged ATTRIBUTION. Senior-led. Citable. Structured for AI engines + Google.

MAR 24, 2026

Why your last-touch attribution under-claims email and over-claims Meta.

Last-touch lies. MTA hybrid + LTV cohorts + GeoLift testing tell you what's actually working — and the channel mix that follows looks different from your dashboard.

12 MIN

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