DTC · Outdoor Apparel.
+47% mobile CR in 30 days — checkout overhaul.
Mobile traffic was 71%. Mobile CR was 0.92%.
DTC outdoor apparel brand with strong creative + paid social driving 71% mobile traffic. Mobile CR sat at 0.92% vs 2.4% on desktop. Checkout was 5 steps, no Apple Pay, no saved-cart recovery.
Cart abandonment rate 78%. Of those, 11% recovered via the existing single email; 66% never came back. Industry benchmark for the recovery rate at this stage is 25–35%.
3-step checkout + Apple Pay + saved-cart + lifecycle.
Checkout audit
Heatmap + session recording analysis. Funnel-step drop-off quantified. Apple Pay + saved-cart spec drafted.
Implementation sprint
3-step checkout shipped. Apple Pay + Shop Pay live. Postal-code-first address. Native input types deployed.
Cart recovery + lifecycle
Saved-cart for logged-in users. 30-min + 24-hr + 3-day abandoned-checkout email + SMS sequence.
A/B test + iterate
A/B test against legacy checkout. Significance reached week 4 at >99% confidence.
Mobile was already most of our traffic but we'd been treating desktop as the hero. Lifting mobile CR 47% on existing traffic was worth more than doubling ad spend.
30 days post-launch.
Same measurement method used for both windows. Numbers pulled from primary platform sources at write-up. Editorial standard at /about/editorial-standards/.
Stack we shipped.
Common questions about this engagement.
How was the DTC · Outdoor Apparel result measured?+
Per the methodology callout above: a baseline window of 90 days pre-engagement compared against a result window of 90 days post-engagement using last-touch attribution sourced from primary platforms (GA4, Shopify, Stripe, ad-platform UIs, Klaviyo where applicable). The same measurement method is used for both windows; we do not change attribution mid-engagement to make the result look better.
What was the time-to-result?+
For DTC · Outdoor Apparel, the bulk of the lift landed within the engagement window shown in the approach timeline. Compounding effects on slower-cycle channels (organic SEO, AEO citation share, lifecycle list growth) typically continue accruing for 6–12 months after the active engagement closes. We do not publish "uplift" numbers from a single inflated week; the result is the steady-state measurement window.
Could you replicate this for my brand?+
Honest answer: depends on category fit, current baseline, and execution discipline. The case is evidence the result has happened in similar mid-market brands; it is not a guarantee of replication. Our 7-day Free Growth Audit is the structured way to find out — it benchmarks your specific situation against category leaders + relevant case studies, identifies the recoverable gap, and ranks Top-5 fixes by revenue impact. The audit is delivered free regardless of whether you go on to engage.
Is the brand identifiable, and can I get a reference?+
DTC · Outdoor Apparel is anonymised under mutual NDA — most mid-market brands will not attach their name to public revenue numbers, and our NDA terms typically prohibit it. Reference contacts (real, reachable people who worked on this engagement) are available on request after counter-NDA, returned within 48 working hours of brief acceptance. The published metrics are pulled from primary platform sources at the time of write-up; the editorial standards are at /about/editorial-standards/ and the case-studies policy is at /about/case-studies-policy/.
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