§ COUNTRY · CANADA · CAD/USD
GLOBAL · CAD/USD · PIPEDA

Digital marketing agency for Canada.

Senior-led pod, named specialist team, PIPEDA-compliant by default. PIPEDA + Quebec Law 25. Bilingual for Quebec / federal contracts. From Austin to Auckland — one pod, every channel, your time zone.

PIPEDA
FEDERAL COMPLIANT
LAW 25
QUEBEC
BILINGUAL
EN/FR
CAD/USD
BILLING
$5,999
AVG MID-MKT MO
§ 01
WHY US IN CANADA

Three reasons brands in Canada work with us.

PIPEDA + Law 25 compliance

Federal PIPEDA + Quebec Law 25 (stricter than PIPEDA). Bilingual EN/FR consent + privacy notice variants for Quebec exposure.

Bilingual marketing as default

Quebec exposure (and federal procurement) increasingly demands EN/FR variants for landing pages, email, ads. We have French-Canadian copywriters in pool.

CASL email consent

CASL is stricter than CAN-SPAM (US) and most GDPR variants — express opt-in required for almost all commercial email. We architect for it.

§ INDUSTRY
§ MARKET CONTEXT

What digital marketing in Canada actually requires.

Canada is structurally bilingual + bi-jurisdictional. PIPEDA governs federal commerce; Quebec's Law 25 (in force since Sept 2023) is materially stricter — explicit consent, mandatory privacy officer, transfer-impact assessments, individual algorithmic-decision opt-out. CASL (Canada's Anti-Spam Legislation) is among the world's strictest commercial-email rules — express opt-in is required for almost all marketing email, with $10M corporate fines on the table. Quebec also requires French-equal-prominence in all advertising aimed at Quebec consumers (Charter of the French Language, modernised 2022). Every campaign decision is a bilingual + bi-regulatory decision.

PIPEDA

Personal Information Protection and Electronic Documents Act — federal privacy law. Covers commercial data outside Quebec/AB/BC private-sector laws.

Quebec Law 25

Modernised Quebec privacy act (in force since 2023). Stricter than PIPEDA: explicit consent, mandatory privacy officer, transfer assessments, algorithmic-decision rights.

CASL

Canada's Anti-Spam Legislation — stricter than CAN-SPAM. Express opt-in required for almost all commercial email; $10M corporate fines.

OPC

Office of the Privacy Commissioner of Canada — federal regulator under PIPEDA. CAI is Quebec's equivalent.

Charter of the French Language (Bill 96)

2022 modernisation requires French of equal prominence in advertising/web/labelling aimed at Quebec. Affects landing pages, Meta/Google ads, email.

French-Canadian (vs France French)

Quebec French has distinct vocabulary, idiom, and cultural register from European French. Translating Paris copy to Quebec audiences fails.

Provincial private-sector laws

AB (PIPA Alberta), BC (PIPA BC), Quebec (Law 25) operate alongside PIPEDA — sector-specific layers (e.g., HIA in AB for health).

Trans-border data flows

Law 25 + PIPEDA both require transfer-impact assessment when sending Canadian PI to US/EU processors.

§ CANADA BENCHMARKS · Q1 2026

Canada median performance across categories.

METRIC
CATEGORY MEDIAN
TOP-QUARTILE
SOURCE
Google Ads CPC (B2B SaaS)
CAD $7.40
CAD $3.10 or below
WordStream Canada 2025
Meta CPM (DTC apparel)
CAD $14.20
CAD $8.40 or below
Triple Whale Canada 2025
Quebec FR vs ROC EN landing-page lift
+22% conv
+38% conv
A/B test medians
Bilingual email subscribe rate
+18%
+34%
Klaviyo bilingual A/B
CASL-compliant subscribe → 12-mo retention
52%
68%+
CRTC + internal
Mobile share of CA web traffic
64%
74%+ DTC
StatCounter Canada 2025
Average B2B SaaS LTV (CA market)
CAD $12k
CAD $42k+
OpenView 2025
AI-citation share (FR engines, Quebec)
Bottom decile
Top 10% Le Chat / Perplexity FR
Profound 2026

The bilingual lift compounds. A Quebec landing page in French + Quebec-French ad copy outperforms an English-only "translate at runtime" approach by 22–38% in conversion.

§ PITFALLS
§ COMMON MISTAKES

What we see brands in Canada get wrong.

COMMON MISTAKE
DO THIS INSTEAD
Single-language English campaigns covering all of Canada.
Quebec needs French-equal-prominence; ROC stays English. Two campaigns, two creative sets — managed under one pod.
Translating Paris French to Quebec audiences.
Quebec French is distinct: "magasiner" not "faire les courses", "courriel" not "email". Hire Quebec-native copywriters.
CAN-SPAM-style implied opt-in for email.
CASL is express opt-in only. Build double opt-in into every signup; document consent timestamp + source per CRTC guidance.
Skipping Law 25 transfer-impact assessment when using US analytics tools.
Document each US/EU processor (Google, Meta, Klaviyo, etc.), assess equivalency, log the decision. Standard for our Canadian clients.
Ignoring Bill 96 web/landing-page French-equivalence rule.
Any Quebec-targeted page needs French of equal prominence. Same applies to Meta/Google ads served to Quebec users.
Treating Canada as "US-lite" with the same ROAS targets.
Canadian DTC AOVs trend lower than US; LTV is comparable; CAC is lower. Recalibrate ROAS floor by 8–14% from US baseline.
§ 04
CANADA FAQ

Common Canada questions.

Do you bill in CAD or USD for Canada clients?+

Default invoicing is USD — every retainer, every sprint. If you require CAD invoicing for accounting, tax, or treasury reasons, we issue in CAD at the prevailing mid-market rate, no surcharge, no FX markup. Retainers are invoiced monthly in advance; sprints follow a 30/40/30 schedule (kickoff / mid-point / go-live). Net-30 payment terms standard; Net-15 on enterprise contracts.

What is the time-zone overlap with Canada?+

Minimum 4 working hours of overlap with your local business day, guaranteed in writing in every contract. Our senior specialists span six time zones (US Eastern, US Pacific, UK/EU, IST, SGT, AEDT), so we staff your pod with whoever overlaps your peak hours — not whoever is cheapest. Real-time Slack response inside the overlap window; async Loom updates outside it. Canada clients typically pair with cross-region specialist mix.

Are you PIPEDA-compliant for Canada clients?+

Yes — PIPEDA is part of our default delivery architecture, not a paid bolt-on. Every engagement ships with: a signed Data Processing Agreement (DPA), a current sub-processor list available on request, PIPEDA-aware consent banners, server-side analytics by default, and breach-notification procedures aligned with the PIPEDA timeline. PIPEDA + Quebec Law 25. Bilingual for Quebec / federal contracts. If your in-house counsel needs custom DPA language, we negotiate during contract — typically inside one round.

Bilingual EN/FR — really required?+

Federal contracts and Quebec-targeting yes. We have French-Canadian copywriters in the pool — bilingual variants are part of multi-region scope.

Do you have local references in Canada?+

Yes. After a counter-NDA we will introduce you to two or three current or former Canada clients in your sector — by phone or email — who will tell you, on the record, what worked, what did not, and what they would do differently. Most published case studies on this site are anonymised under client NDA, but the reference contacts are real and reachable. Reference intros are returned within 48 working hours of brief acceptance.

What is the minimum retainer for Canada clients?+

Productised retainers start at $1,199/mo USD (Single-Channel Lite — pick CRO, Social, or Analytics — 16 hrs/month). Mid-market clients in Canada typically run Multi-Channel at $5,999/mo (4 channels, 64 hrs/month, weekly Loom + monthly review + shared attribution). Full Pod $14,999/mo replaces a $250k+ in-house team across every channel. Below $1,199/mo we recommend specialist freelancers — we will not under-staff a retainer.

§ START

Get a free Canada growth audit.

Submit your domain. We'll benchmark your AEO, SEO, paid, email — with PIPEDA-aware notes — and deliver top 5 fixes inside 7 days. No call required unless you want one.

Free Canada audit View pricing
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