Digital marketing agency for India.
Senior-led pod, named specialist team, DPDP Act 2023-compliant by default. DPDP Act 2023 (consent-first). Senior specialists across Bangalore / Mumbai / Delhi. From Austin to Auckland — one pod, every channel, your time zone.
Three reasons brands in India work with us.
DPDP Act 2023 compliance
India's DPDP Act is consent-first with strict purpose limitation. We architect for consent flow + data fiduciary role + cross-border transfer rules.
Fastest-growing digital market
~25%+ digital-commerce growth annually. DTC + SaaS + EdTech + FinTech in particular show deep agency-mismatch — $200/hr Western agencies vs $15/hr freelancer gap.
IST + Western time-zone bridge
Senior specialists across India bridge Eastern + Western time zones efficiently. Most useful for Western brands wanting overlap with both UK + US business hours.
B2B SaaS
Migrated content for AI quotability. Cited inside ChatGPT + Perplexity.
DTC Brand
Creative refresh + saturation rotation + mobile checkout fix.
eCom Brand
Klaviyo migration + 28-flow lifecycle. Zero ad spend added.
Twelve services. All available in India.
What digital marketing in India actually requires.
India is the world's fastest-growing digital ad market — over $11B in 2025, projected to cross $18B by 2027. The DPDP Act 2023 (effective in tranches through 2025–26) introduces a consent-first architecture: explicit consent, purpose limitation, breach notification within 72 hours, "data fiduciary" + "significant data fiduciary" categorisation, with cross-border transfer rules to be notified by the central government. The structural opportunity for brands is the agency-mismatch gap: $200/hr Western agencies vs $15/hr local freelancers, with a missing senior-led mid-tier. India is also mobile-first (88%+ web traffic), vernacular-led for tier-2/3 cities (Hindi, Tamil, Telugu, Marathi, Bengali, etc.), and festival-cyclical (Diwali / Dussehra / regional peaks drive 30–60% of annual eCom revenue).
Digital Personal Data Protection Act — India's first comprehensive privacy law. Consent-first; purpose limitation; 72-hour breach notification.
DPDP role definitions. SDFs (designated by government) face additional obligations: DPO appointment, data audits, impact assessments.
DPDP-registered intermediary that records, manages, reviews, and withdraws consent on behalf of Data Principals.
Hindi + 22 scheduled languages drive tier-2/3 conversion. India's top-tier cities (metros) skew English; tier-2/3 needs vernacular SEO + ad copy + landing pages.
Diwali, Dussehra, regional peaks (Onam, Pongal, Durga Puja) drive 30–60% of annual eCom revenue. Spend planning must front-load Q3–Q4.
Local-INR retainers undercut USD-display by 8–18% on equivalent scope. We support both — INR for local invoicing/GST, USD for cross-border treasury.
Goods and Services Tax on professional services (default 18%). Built into INR retainer pricing; USD invoicing avoids GST liability for cross-border treasury.
India's rural broadband + 5G rollout (95%+ urban coverage by 2026). Tier-2/3 mobile-video ad inventory now economically viable.
India median performance across categories.
India's lower paid CPMs are a temporary advantage — competition is densifying. The structural moat is vernacular + WhatsApp lifecycle: 34–62% conversion lift in tier-2/3 over English-only.
What we see brands in India get wrong.
Common India questions.
Do you bill in INR or USD for India clients?+
Default invoicing is USD — every retainer, every sprint. If you require INR invoicing for accounting, tax, or treasury reasons, we issue in INR at the prevailing mid-market rate, no surcharge, no FX markup. Retainers are invoiced monthly in advance; sprints follow a 30/40/30 schedule (kickoff / mid-point / go-live). Net-30 payment terms standard; Net-15 on enterprise contracts.
What is the time-zone overlap with India?+
Minimum 4 working hours of overlap with your local business day, guaranteed in writing in every contract. Our senior specialists span six time zones (US Eastern, US Pacific, UK/EU, IST, SGT, AEDT), so we staff your pod with whoever overlaps your peak hours — not whoever is cheapest. Real-time Slack response inside the overlap window; async Loom updates outside it. India clients typically pair with IST + UK/EU bridge specialists.
Are you DPDP Act 2023-compliant for India clients?+
Yes — DPDP Act 2023 is part of our default delivery architecture, not a paid bolt-on. Every engagement ships with: a signed Data Processing Agreement (DPA), a current sub-processor list available on request, DPDP Act 2023-aware consent banners, server-side analytics by default, and breach-notification procedures aligned with the DPDP Act 2023 timeline. DPDP Act 2023 (consent-first). Senior specialists across Bangalore / Mumbai / Delhi. If your in-house counsel needs custom DPA language, we negotiate during contract — typically inside one round.
DPDP Act 2023 — what changes?+
Consent-first architecture, purpose limitation, breach notification within 72 hours, data fiduciary obligations. We build for it as default — not retrofit later.
Do you have local references in India?+
Yes. After a counter-NDA we will introduce you to two or three current or former India clients in your sector — by phone or email — who will tell you, on the record, what worked, what did not, and what they would do differently. Most published case studies on this site are anonymised under client NDA, but the reference contacts are real and reachable. Reference intros are returned within 48 working hours of brief acceptance.
What is the minimum retainer for India clients?+
Productised retainers start at $1,199/mo USD (Single-Channel Lite — pick CRO, Social, or Analytics — 16 hrs/month). Mid-market clients in India typically run Multi-Channel at $5,999/mo (4 channels, 64 hrs/month, weekly Loom + monthly review + shared attribution). Full Pod $14,999/mo replaces a $250k+ in-house team across every channel. Below $1,199/mo we recommend specialist freelancers — we will not under-staff a retainer.
Get a free India growth audit.
Submit your domain. We'll benchmark your AEO, SEO, paid, email — with DPDP Act 2023-aware notes — and deliver top 5 fixes inside 7 days. No call required unless you want one.