§ COUNTRY · UNITED STATES · USD
GLOBAL · USD · CCPA

Digital marketing agency for United States.

Senior-led pod, named specialist team, CCPA-compliant by default. Default coverage. CCPA + state-by-state privacy compliance built in. From Austin to Auckland — one pod, every channel, your time zone.

1ST
OUR HQ COVERAGE
CCPA
STATE-COMPLIANT
ET
PRIMARY COVERAGE
SS GTM
POST-iOS14
$5,999
AVG MID-MKT MO
§ 01
WHY US IN UNITED STATES

Three reasons brands in United States work with us.

Largest market by ad spend

US digital ad spend leads global growth. Mid-market $1–25M revenue brands have the deepest agency-mismatch — too small for holdcos, too large for boutiques.

CCPA + state laws compounding

CCPA, CPRA, plus 14+ state laws (VCDPA, CPA, CTDPA, etc.). We architect compliance once, deploy across all states.

Server-side conversion APIs

iOS 14+ tracking remediation is a US-specific high-leverage win — Meta CAPI + Enhanced Conv. typically restores 8–18% attributed conversions.

§ INDUSTRY
§ MARKET CONTEXT

What digital marketing in the United States actually requires.

The US is the largest digital ad market in the world (over $300B annually) — and the most fragmented from a compliance perspective. There is no federal privacy law: CCPA/CPRA in California sets the floor, but 18 states now have their own (VCDPA, CPA, CTDPA, UCPA, TDPSA, etc.), each with different consent + opt-out + sensitive-data rules. Iso 14+ ATT broke deterministic mobile attribution, so server-side tracking (GTM Server-Side, Meta CAPI, Enhanced Conversions) is no longer optional — it is the baseline for any DTC or B2C brand spending more than $25k/mo on paid media.

CCPA / CPRA

California Consumer Privacy Act + 2023 Privacy Rights Act amendment — the de facto US privacy floor. Adds "Do Not Sell or Share" right + sensitive-data category.

State patchwork

Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), Texas (TDPSA), Oregon, Tennessee, Iowa, Indiana, Montana, Florida, Delaware, New Hampshire, New Jersey, Kentucky, Maryland, Minnesota, Rhode Island — each with distinct consent + opt-out flows.

Server-side tracking

GTM Server-Side + Meta Conversions API + Google Enhanced Conversions + TikTok Events API. Restores 8–18% of attributed conversions lost to iOS 14+ ATT.

iOS 14+ ATT

App Tracking Transparency — Apple's 2021 framework requiring explicit opt-in for IDFA. Broke probabilistic + view-through attribution for Meta + TikTok.

Enhanced Conversions

Google Ads first-party data hashing — sends hashed email/phone alongside conversion. Restores 5–11% of lost web conversions on average.

Universal opt-out

Global Privacy Control (GPC) signal in browsers — California + Colorado + Connecticut now require honoring it as a valid opt-out request.

Sensitive personal information

CPRA-defined category: SSN, driver's license, financial info, geolocation, biometric, health, sexual orientation, union membership. Requires separate opt-out.

Holdco vs boutique gap

Mid-market brands ($1–25M revenue) sit awkwardly between WPP/Omnicom holdcos (priced for Fortune 500) and 1–2 person boutiques (lacking specialist coverage).

§ US BENCHMARKS · Q1 2026

United States median performance across categories.

METRIC
CATEGORY MEDIAN
TOP-QUARTILE
SOURCE
Google Ads CPC (B2B SaaS)
$8.20
$3.40 or below
WordStream Q4 2025 + internal
Meta CPM (DTC apparel)
$18.40
$11.20 or below
Triple Whale 2025 benchmark
Organic CTR (position 1, US-EN)
27.6%
38%+
Advanced Web Ranking 2025
Mobile share of web traffic
63%
72%+ DTC
StatCounter US 2025
Email % of eCom revenue
12%
28%+
Klaviyo 2025 industry
Server-side CAPI uplift
8–14%
14–22%
Meta CAPI internal
Avg DTC AOV (apparel)
$78
$140+
Shopify Plus benchmarks
AI-citation share (US English)
Bottom decile
Top 5% across 4 engines
Profound + AthenaHQ

Median ≠ acceptable. We benchmark every 90 days against your direct category — not a global average — so the top-quartile target is realistic for your size + niche.

§ PITFALLS
§ COMMON MISTAKES

What we see brands in the US get wrong.

COMMON MISTAKE
DO THIS INSTEAD
Treating CCPA as the only state law.
Architect once for the strictest (Colorado + Connecticut sensitive-data rules) — auto-deploys across all 18 states.
Skipping server-side tracking because "GA4 looks fine".
GA4 client-side under-reports paid social by 11–18% post-iOS14. Server-side GTM + CAPI + Enhanced Conv. is table stakes for $25k+/mo media.
Letting Performance Max cannibalise brand search.
Negative-keyword brand terms in PMax + run a dedicated brand-search campaign. Otherwise PMax claims credit for traffic Google would have given you free.
Hiring a holdco (priced for Fortune 500) for a $5M revenue brand.
Productised senior-led pod — $5,999/mo gets you 4 channels + 64 hrs/month + named specialists.
Ignoring the Global Privacy Control browser signal.
CA + CO + CT regulators now consider GPC a valid opt-out request — auto-honor it via consent banner integration.
Single bilingual variant ("Spanish for US Hispanic") with poor localisation.
Hispanic US ≠ Mexico/Spain Spanish. Use US-Spanish-native copywriters; segment campaigns by US Hispanic vs LATAM if budget allows.
§ 04
UNITED STATES FAQ

Common United States questions.

Do you bill in USD for United States clients?+

Default invoicing is USD — every retainer, every sprint. For US clients, USD is the only currency we issue against — no exchange-rate exposure, no FX line items. Retainers are invoiced monthly in advance; sprints follow a 30/40/30 schedule (kickoff / mid-point / go-live). Net-30 payment terms standard; Net-15 on enterprise contracts.

What is the time-zone overlap with United States?+

Minimum 4 working hours of overlap with your local business day, guaranteed in writing in every contract. Our senior specialists span six time zones (US Eastern, US Pacific, UK/EU, IST, SGT, AEDT), so we staff your pod with whoever overlaps your peak hours — not whoever is cheapest. Real-time Slack response inside the overlap window; async Loom updates outside it. United States clients typically pair with US Eastern + IST bridge specialists.

Are you CCPA-compliant for United States clients?+

Yes — CCPA is part of our default delivery architecture, not a paid bolt-on. Every engagement ships with: a signed Data Processing Agreement (DPA), a current sub-processor list available on request, CCPA-aware consent banners, server-side analytics by default, and breach-notification procedures aligned with the CCPA timeline. Default coverage. CCPA + state-by-state privacy compliance built in. If your in-house counsel needs custom DPA language, we negotiate during contract — typically inside one round.

What state-by-state privacy do you cover?+

CCPA + CPRA primarily, plus VCDPA (Virginia), CPA (Colorado), CTDPA (Connecticut), UCPA (Utah), TDPSA (Texas) and 9+ others. State-specific consent banners deployed.

Do you have local references in United States?+

Yes. After a counter-NDA we will introduce you to two or three current or former United States clients in your sector — by phone or email — who will tell you, on the record, what worked, what did not, and what they would do differently. Most published case studies on this site are anonymised under client NDA, but the reference contacts are real and reachable. Reference intros are returned within 48 working hours of brief acceptance.

What is the minimum retainer for United States clients?+

Productised retainers start at $1,199/mo USD (Single-Channel Lite — pick CRO, Social, or Analytics — 16 hrs/month). Mid-market clients in United States typically run Multi-Channel at $5,999/mo (4 channels, 64 hrs/month, weekly Loom + monthly review + shared attribution). Full Pod $14,999/mo replaces a $250k+ in-house team across every channel. Below $1,199/mo we recommend specialist freelancers — we will not under-staff a retainer.

§ START

Get a free United States growth audit.

Submit your domain. We'll benchmark your AEO, SEO, paid, email — with CCPA-aware notes — and deliver top 5 fixes inside 7 days. No call required unless you want one.

Free United States audit View pricing
Chat on WhatsApp