EdTech · K-12 Tutoring.
$1.2M attributable revenue in 1 quarter — vetted creator programme.
Search-led marketing for a TikTok-led category.
EdTech K-12 tutoring brand spending 78% of paid budget on Google Search. CAC creeping toward $240. Brand was almost invisible on TikTok and Instagram — categories where parents and tweens actually research learning products.
No influencer programme. Some scattered TikTok ads using stock-style creative. CTR was poor; CR was worse. The buyer wasn't at Search; the buyer was scrolling.
Creator vetting + whitelisting + paired paid amplification.
Creator shortlist + vetting
60 educator + parent creators sourced. HypeAuditor + manual engagement quality. Real-audience verification at 75%+ threshold.
Briefing + production
22 creators selected. Briefs delivered. Compliance-aware (no exaggerated outcome claims). Permissions captured for whitelisting.
Launch + amplification
Organic creator content live. Top 8 performers amplified as whitelisted Meta + TikTok ads.
Iterate + scale
Top performers retained on monthly retainer. Cohort analysis on parent vs tween-driven conversion.
We thought influencer was vanity. It drove $1.2M in a single quarter — at half the CAC of Google Search. Whitelisting the top creator content as paid was where the compounding showed up.
90 days post-launch.
Same measurement method used for both windows. Numbers pulled from primary platform sources at write-up. Editorial standard at /about/editorial-standards/.
Stack we shipped.
Common questions about this engagement.
How was the EdTech · K-12 Tutoring result measured?+
Per the methodology callout above: a baseline window of 90 days pre-engagement compared against a result window of 90 days post-engagement using last-touch attribution sourced from primary platforms (GA4, Shopify, Stripe, ad-platform UIs, Klaviyo where applicable). The same measurement method is used for both windows; we do not change attribution mid-engagement to make the result look better.
What was the time-to-result?+
For EdTech · K-12 Tutoring, the bulk of the lift landed within the engagement window shown in the approach timeline. Compounding effects on slower-cycle channels (organic SEO, AEO citation share, lifecycle list growth) typically continue accruing for 6–12 months after the active engagement closes. We do not publish "uplift" numbers from a single inflated week; the result is the steady-state measurement window.
Could you replicate this for my brand?+
Honest answer: depends on category fit, current baseline, and execution discipline. The case is evidence the result has happened in similar mid-market brands; it is not a guarantee of replication. Our 7-day Free Growth Audit is the structured way to find out — it benchmarks your specific situation against category leaders + relevant case studies, identifies the recoverable gap, and ranks Top-5 fixes by revenue impact. The audit is delivered free regardless of whether you go on to engage.
Is the brand identifiable, and can I get a reference?+
EdTech · K-12 Tutoring is anonymised under mutual NDA — most mid-market brands will not attach their name to public revenue numbers, and our NDA terms typically prohibit it. Reference contacts (real, reachable people who worked on this engagement) are available on request after counter-NDA, returned within 48 working hours of brief acceptance. The published metrics are pulled from primary platform sources at the time of write-up; the editorial standards are at /about/editorial-standards/ and the case-studies policy is at /about/case-studies-policy/.
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