Local Services · HVAC.
+180% calls in 120 days — GBP + LSA + reputation rebuild.
Website-led marketing for a phone-led business.
Multi-location HVAC business spending 80% of digital budget on website + Google Search ads. Phone calls — the actual revenue driver — were tracked badly and unattributed to channel.
GBP listings were partial across 7 locations. Reviews unanswered. No Local Services Ads. Citations inconsistent across NAP directories. Mobile-first business running a desktop-era marketing programme.
GBP rebuild + LSA launch + reputation programme.
Local audit
GBP audit per location. Citation consistency check. Review-velocity baseline. LSA eligibility verification.
GBP + citations rebuild
All 7 GBP listings completed. Citations corrected across 60+ directories. Review-request automation deployed.
LSA launch
Local Services Ads live across all 7 locations. Background-checked badge earned. Bid + service-area optimisation.
Reputation programme
Review-request flow per service ticket. Response automation (templated, owner-approved). Negative-review remediation protocol.
We were spending on the website and getting calls anyway from somewhere. Once we doubled down on GBP, citations, and LSA, calls almost tripled. The website became less important — but the leads got cheaper and better-fit.
120 days post-rebuild.
Same measurement method used for both windows. Numbers pulled from primary platform sources at write-up. Editorial standard at /about/editorial-standards/.
Stack we shipped.
Common questions about this engagement.
How was the Local Services · HVAC result measured?+
Per the methodology callout above: a baseline window of 90 days pre-engagement compared against a result window of 90 days post-engagement using last-touch attribution sourced from primary platforms (GA4, Shopify, Stripe, ad-platform UIs, Klaviyo where applicable). The same measurement method is used for both windows; we do not change attribution mid-engagement to make the result look better.
What was the time-to-result?+
For Local Services · HVAC, the bulk of the lift landed within the engagement window shown in the approach timeline. Compounding effects on slower-cycle channels (organic SEO, AEO citation share, lifecycle list growth) typically continue accruing for 6–12 months after the active engagement closes. We do not publish "uplift" numbers from a single inflated week; the result is the steady-state measurement window.
Could you replicate this for my brand?+
Honest answer: depends on category fit, current baseline, and execution discipline. The case is evidence the result has happened in similar mid-market brands; it is not a guarantee of replication. Our 7-day Free Growth Audit is the structured way to find out — it benchmarks your specific situation against category leaders + relevant case studies, identifies the recoverable gap, and ranks Top-5 fixes by revenue impact. The audit is delivered free regardless of whether you go on to engage.
Is the brand identifiable, and can I get a reference?+
Local Services · HVAC is anonymised under mutual NDA — most mid-market brands will not attach their name to public revenue numbers, and our NDA terms typically prohibit it. Reference contacts (real, reachable people who worked on this engagement) are available on request after counter-NDA, returned within 48 working hours of brief acceptance. The published metrics are pulled from primary platform sources at the time of write-up; the editorial standards are at /about/editorial-standards/ and the case-studies policy is at /about/case-studies-policy/.
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